You might be wondering what the real benefits of a website are for your business. Admittedly, in the past, a poorly designed website which was never updated was unlikely to generate much, if any, extra interest in your small business. These days however, the internet represents a fantastic opportunity for your company. You don’t need [...]
This week, I have just finished working on a site for a not-for-profit organisation, Abilities First. It is the first time that I have done any work for a charity/organisation like this and I found myself really enjoying it. I haven’t been paid anything, I’ve been working late at night to get it finished and [...]
People aren’t going to come to your site if they don’t know it exists! This doesn’t necessarily mean that you have to spend a fortune on advertising (although this helps!) Below are my top 5 tips to get your site seen for free. Participate in forums. Forums are a great way to make people aware [...]
One of the few things that is guaranteed to put me off a website is poor spelling and grammar. Your website is often the first impression that a potential customer has of your business and it is crucial to appear professional. Personally, I don’t trust a business that doesn’t bother to check their site’s copy. [...]
It is all too easy to concentrate your marketing efforts on reaching new customers but often it can be more worthwhile spending some time on your existing clients. Using emails to do this is one of the cheapest methods. What you are trying to do is establish and maintain a relationship with your customers. You [...]
In this article, I’ll run through some fairly standard forms of SEO that will help your site acheive better organic results in the search engines. Meta Tags. <meta> These sit inside the <head> tags at the top of your web page. They aren’t visible to people viewing your site but they are picked up by [...]
